Design
UI and UX design
Good design is mostly about removing the moments where a visitor has to stop and think.
A visitor arrives with a question. How much, how soon, can you do this near me, is this business real. Design either answers those in the first screen or it does not. Everything else is decoration.
We start in grey boxes. Layout and hierarchy first, colour and imagery afterwards, because it is far easier to see that a page is confusing when nothing on it is pretty yet.
Then we build a small design system: type scale, spacing, colour tokens, buttons, form fields, cards. Once that exists, new pages take hours rather than days and they look like they belong to the same site.
What the work covers
Included in every ui & ux design project.
Wireframes before visuals
Structure agreed while it is still cheap to move. Changing a grey box costs nothing; changing a finished page costs a week.
A type and spacing scale
A fixed set of sizes and gaps. Sites drift into looking amateur when every page invents its own measurements.
Colour tokens with contrast checked
Every text colour tested against every background it can land on. A brand colour that passes on white often fails on a tinted section, and that is the one people miss.
Component library
Buttons, inputs, cards, tables and alerts defined once, with their hover, focus, error and empty states drawn rather than improvised.
Real content, not placeholder text
We design with your actual product names and your actual longest heading. Layouts break on real content, never on filler.
Checked at real widths
390, 768, 1024 and 1440. Collisions and overflow only show up visually, so we look rather than assume.
No themes, no page builders, no plugin stacks
Every site written from scratch, starting from almost nothing and adding only what the pages need. The whole speed recipe is published, not kept secret.
Read the recipe →AI, used properlyWe use AI to go faster, not to decide
It writes the mechanical parts. It never chooses the architecture, the performance budget, or a single fact about your business. Everything is reviewed by the person who will maintain it.
Where we draw the line →Questions
Asked often enough to answer here.
If yours is not here, the general questions page covers how we work, or you can just ask.
Can you work from designs we already have?
Yes. Send the Figma file or even a PDF. We will flag anything that will not survive contact with real content or a narrow screen, then build it.
How many rounds of revision are included?
Two at the wireframe stage and two at the visual stage. In practice the wireframe rounds absorb most of the change, which is exactly why we start there.
Do you design mobile first?
We design the mobile layout first because most visitors arrive on a phone and because it forces a decision about what matters. The desktop layout is then an expansion rather than a squeeze.
Related work we do
All 16 servicesCustom web development
Websites written from scratch for one business, rather than a theme bent into shape until it almost fits.
Next.js development
The framework we reach for first, and the one we know well enough to know when it is the wrong answer.
Bun and Node.js backends
The part nobody sees, which is exactly why it has to be right.
Want this for your business?
Tell us what you have now and what is not working. We will tell you what we would do and what it would cost.