Pharma & labs
Pharmacy and diagnostics websites
Diagnostics is a two visit business that customers would rather make zero visits to.
A diagnostic test traditionally costs the patient two trips: one to give the sample, one to collect the report. Home collection removes the first and a secure report link removes the second. Labs that offer both take work from labs that do not, and the software is the entire difference.
Test catalogues are the other opportunity, and they are consistently underused. People search for specific test names, for what a test detects, and for preparation instructions such as fasting requirements. A lab with a page per test captures search traffic that a lab with a price list PDF never sees.
Reports are health data, which means they cannot be emailed as attachments or served from a guessable URL. Access needs verification and links need to expire.
What we build
The modules that matter in pharma & diagnostics.
Not every project needs all of these. This is the menu, and the first conversation is usually about which two or three of them would change your week.
Test catalogue
One page per test with what it detects, preparation required, sample type, turnaround time and price.
Home collection booking
Slot selection by pin code, phlebotomist assignment, and a message when the collector is on the way.
Secure report delivery
Verified access with expiring links rather than email attachments, with previous reports available in the same place.
Health packages
Bundled panels by age, gender and condition, which is how most preventive testing is actually bought.
Prescription upload
Photograph of a prescription accepted, read by staff, and turned into a booking without the patient typing test names.
Multi centre management
Collection centres, timings, test availability and pricing per location, which often differ.
What usually goes wrong
The four mistakes we see most often here.
These are not hypothetical. Each one is something we have been called in to fix on a site somebody else built.
Reports emailed as PDF attachments, which is convenient and the wrong way to move health data.
Test lists published as a single PDF price list, invisible to search and unusable on a phone.
No preparation instructions on test pages, causing wasted collections and repeat visits.
Home collection as a callback request, which loses the booking to a lab that confirms immediately.
No themes, no page builders, no plugin stacks
Every site written from scratch, starting from almost nothing and adding only what the pages need. The whole speed recipe is published, not kept secret.
Read the recipe →AI, used properlyWe use AI to go faster, not to decide
It writes the mechanical parts. It never chooses the architecture, the performance budget, or a single fact about your business. Everything is reviewed by the person who will maintain it.
Where we draw the line →Questions
About pharma & diagnostics projects.
How are test reports kept private?
Access requires verification, links expire, files are stored outside any public folder, and every download is logged. A report URL that works for anyone who has the link is not adequate for health data.
Can we connect our lab information system?
Where it offers an API or a database we can read, yes, so reports publish automatically when they are validated. Where it does not, staff upload against a booking reference, which takes seconds.
Does a page per test really matter?
It is the largest single source of new traffic for most labs. People search for test names and for preparation instructions. A PDF price list ranks for none of that, and a page per test ranks for all of it.
Other industries we build for
Media & Publishing
Publishing sites are usually slow for one reason, and it is almost never the articles.
Hospitals & Healthcare
The front desk is the bottleneck in almost every hospital. Software either relieves it or adds to it.
Real Estate
Buyers shortlist on a phone, at night, on mobile data. Listings that load slowly do not make the shortlist.
Work in pharma & diagnostics?
Tell us how the work moves through your business today. That conversation usually tells both of us what the software should do.