Our main framework
Next.js development
The framework we reach for first, and the one we know well enough to know when it is the wrong answer.
Next.js gives us server rendering, routing, image handling and caching in one piece of software. That matters because those four things are where most sites lose their speed, and stitching them together from separate libraries is where most projects lose their schedule.
We build on the App Router. Pages are React Server Components by default, which means the work happens on our server and the browser receives finished HTML. Only the parts that genuinely need to react to a click ship any JavaScript at all.
Getting this right is mostly about restraint. A Next.js site can be just as slow as any other if every component is marked as interactive. We keep the client boundary small and we check the shipped bundle rather than assuming.
What the work covers
Included in every next.js development project.
App Router architecture
Layouts, nested routes and route groups laid out so the URL structure matches how people think about your business.
Server components by default
Interactivity is opted into per component, not applied to the whole tree. Less JavaScript downloaded, parsed and executed on the visitor's phone.
Streaming and partial rendering
The shell of the page reaches the browser while slower data is still being fetched, so people see something useful sooner.
Caching that is deliberate
We decide per route whether it is static, revalidated on a timer, or rendered per request. Guessing here is what makes sites either stale or slow.
Image and font handling
Images resized and served in modern formats at the exact size needed. Fonts self hosted and preloaded, never fetched from a third party at render time.
Route handlers and server actions
Form submissions and data writes run on the server without a separate API layer, which removes a whole class of bugs.
No themes, no page builders, no plugin stacks
Every site written from scratch, starting from almost nothing and adding only what the pages need. The whole speed recipe is published, not kept secret.
Read the recipe →AI, used properlyWe use AI to go faster, not to decide
It writes the mechanical parts. It never chooses the architecture, the performance budget, or a single fact about your business. Everything is reviewed by the person who will maintain it.
Where we draw the line →Questions
Asked often enough to answer here.
If yours is not here, the general questions page covers how we work, or you can just ask.
Is Next.js overkill for a small brochure site?
Sometimes. A five page site with no forms and no updates can be plain HTML and it will be excellent. We say so when that is the case. Next.js earns its place the moment you want a blog, a booking flow, a product catalogue or anything that changes weekly.
Do I have to host on Vercel?
No. Vercel is the smoothest path and it is what the framework is built around, but a Next.js app also runs on a plain Node.js server, on AWS, or in a container anywhere you like. We have deployed all of these.
What happens when Next.js releases a major version?
Upgrades are mostly codemods and a careful read of the migration guide. If we maintain your site we handle it. If we do not, the code is standard enough that any Next.js developer can.
Related work we do
All 16 servicesCustom web development
Websites written from scratch for one business, rather than a theme bent into shape until it almost fits.
Bun and Node.js backends
The part nobody sees, which is exactly why it has to be right.
Website speed and Core Web Vitals
Speed is not a finishing touch we apply at the end. It is a decision made at every step, and it is the one we care about most.
Want this for your business?
Tell us what you have now and what is not working. We will tell you what we would do and what it would cost.