126 separate things go into a web project.

Everything the visitor's browser actually runs.

• React and Next.js App Router
• React Server Components
• TypeScript throughout
• Tailwind CSS design systems
• Responsive layouts from 320px up
• CSS Grid and Flexbox layout
• SVG illustration and animation
• Micro-interactions and transitions
• Dark mode where it suits the brand
• Print stylesheets
• Web fonts, self hosted and subset
• Form validation and error states
• Client side routing and prefetch
• State management without the bloat

The server work that decides whether the front end has anything true to show.

• Bun runtime services
• Node.js services and APIs
• REST and GraphQL endpoints
• Server actions and route handlers
• PostgreSQL, MySQL and MongoDB
• Prisma and Drizzle schema modelling
• Database indexing and query tuning
• Redis caching and rate limits
• Authentication and session handling
• Role and permission systems
• File upload and media storage
• Background jobs and cron schedules
• Webhook receivers with verification
• Search indexing

The part we care about most, measured the way the field measures it.

• Largest Contentful Paint work
• Interaction to Next Paint work
• Cumulative Layout Shift removal
• Time to First Byte reduction
• Critical CSS and inlining
• JavaScript bundle analysis
• Code splitting and lazy boundaries
• Image format and sizing pipelines
• Font loading strategy
• Third party script deferral
• CDN and edge caching rules
• Performance budgets in the build
• Field data monitoring after launch
• Low end device testing

Making the site legible to search engines and to AI assistants.

• Per page titles and descriptions
• Canonical URLs and redirects
• Schema.org structured data
• XML sitemaps with honest dates
• robots.txt including AI crawlers
• llms.txt generated from live content
• Open Graph and Twitter cards
• Generated social share images
• Breadcrumb markup
• FAQ and HowTo markup
• Local business and map presence
• Internal linking structure
• Search Console setup
• Migration redirect mapping

How it looks, and how it stays looking that way as the site grows.

• Logo and mark design
• Colour systems with contrast checks
• Type scales and pairing
• Design tokens
• Component libraries
• Wireframes and prototypes
• Original vector illustration
• Icon sets
• Print and stationery
• Signage and large format
• Brand guidelines
• Photography direction
• Presentation templates
• Social media templates

The checks that stop a site from quietly excluding people.

• WCAG 2.2 AA conformance
• Colour contrast auditing
• Keyboard navigation
• Screen reader testing
• Semantic HTML structure
• Focus management
• Reduced motion support
• Accessible forms and errors
• Alt text standards
• Cross browser testing
• Real device testing
• Automated checks in the pipeline
• Code review
• Written handover documentation

Where it runs, how it gets there, and what happens when it breaks.

• Domain registration and DNS
• Automatic SSL certificates
• Cloud hosting setup
• CDN configuration
• Continuous deployment
• Preview environments per change
• Environment and secret management
• Database backups and restores
• Uptime monitoring
• Error tracking
• Log aggregation
• Rollback procedures
• Email deliverability setup
• Security headers and hardening

The method behind the build, which decides whether the rest of this list survives contact with your deadline.

• AI-accelerated first drafts
• Human review of every shipped line
• No bought themes or page builders
• No plugin stacks to maintain
• Written from scratch per project
• Typed contracts end to end
• Preview deployment per change
• Performance budget enforced in CI
• Verification against built output
• Median-of-runs measurement
• Structured data parsed and asserted
• Code review before handover
• Written documentation
• Source code handed to you

Keeping the site current, and connected to the systems you already run.

• Headless CMS setup
• WordPress as a content backend
• Content modelling
• Editor training
• Multilingual and regional content
• Payment gateway integration
• CRM and ERP connections
• WhatsApp Business API
• SMS and transactional email
• Maps and location services
• Analytics and event tracking
• Newsletter and marketing tools
• Calendar and booking systems
• Document generation and PDFs